Business Analysis
By Design
BA By Design is where business analysis meets design. Here, I distill my thoughts on how I have used the business analysis mindset and design thinking to solve business challenges. Each post explores how design principles can elevate the analytical approach.

5 Things a Business Analysis Mindset Will Do For You
I used to feel uneasy about the BABOK definition of “Business Analyst”, but over time, I have come to embrace it as not just a role. It is a mindset and it comes with several professional and personal benefits – if you embrace it.

Storytelling: The Business Analyst’s Secret Weapon
As a movie lover, I often find myself immersed in beautiful storylines and recently, I had to wonder what makes a good story and how I could learn a few things from movie makers and transfer them to the field.

Design is Everything, but Can Your Design Have Everything?
Design is all around us. I used to thing that design was just about how a thing looks but over the years, I came to understand that it involves how a thing performs. Here is a list of 10 characteristics of a good design as stated by Dieter Rams.

The Designer’s Guide To Requirements Elicitation
The ability to ask great questions might not just be the foundation of great relationships, it could also be the foundation of great solutions. As business analysts, this ability is required to hold elicitation sessions which could lead to great products.

The Customer is Always Important
Over the years, the mantra “the customer is always right” has been used and in most cases abused. This is a proposition to shift the narrative from a transactional approach to a relationship approach by reframing the mantra.

AI and Learning
Every new age comes with a need to unlearn and relearn. What does the AI age have to offer? How will we work and learn with the help of artificial intelligence?